WCIA Branding & Identity Survey: Help shape our Future!
WCIA are in the middle of a rebrand, and we’d love your input.
Over the last few months, we’ve been working hard to make it easier for people to understand what we do and why it matters. That’s meant refining how we talk about ourselves by sharpening our messages and aiming for something that’s clearer, more inclusive, and more emotionally engaging. We want to build stronger connections and reach more people, and that starts with a narrative, name and brand design that truly reflect who we are.
Through research and stakeholder feedback, we’ve learned that our current name which is now 50 years old, no longer fully captures what we do. We heard that the name sounds like we’re part of government, is similar to other organisations in our sector, and isn’t easy to remember. As a bilingual organisation with a focus on global citizenship and unity, we want a brand that is more open, more accessible, and more inviting – to everyone.
As you can imagine finding a new name isn’t easy but we’re pleased to say that we have two potential names. We also have two supporting strapline options (short, memorable phrases that sit alongside and help contexualise our name) and a new brand design direction.
In this short survey, we’re asking for your thoughts. This isn’t a vote to decide the final result, but your feedback will directly inform the next stage of the process and ultimately our decisions.
We’re asking for your views on:
– Two new name options
– Two strapline options
– Our brand design direction
Thank you for taking the time to complete our survey.
Please watch this short video (above) first, then…
This survey will close on 31 July 2025.
New Branding Samples:
